‘This Is It’ moonwalks to #1 at box office
“This Is It” wins weekend, extended past two week run… 2nd lowest weekend total of 2009
Sure it opened Wednesday, but just the Friday-Sunday estimated numbers ($21 million) add up to a box office win for “This Is It” the Michael Jackson concert documentary. “This Is It” dominated the weekend, becoming the highest grossing concert movie. Sony Pictures announced today that the flick that was orignally scheduled to to play for two weeks, will now play for 4 1/2 weeks …. through the Thanksgiving weekend.
“Paranormal Activity” was the only other movie with more than $10 million ($16 million) this weekend, the horror thriller is now in more than 2,400 theaters, its widest release so far, and again with the highest per theater average of the top 12 movies… which means the movie is making more money/has more people per showing.
Overall, as you could guess with only 2 movies in double-digit millions, it was a down weekend. The box office saw a 25% decrease from last weekend, and at $79.42 million for the top 12 movies, is the 2nd lowest total of the year (Sept. 11-13 was $76.21 million). If you’re wondering, last year’s Halloween weekend was also weak, totalling just $73.99 million (a 38% drop from the previous weekend).
TOP MOVIES AT WEEKEND BOX OFFICE (estimated results):
1. “This Is It” - $21.30 million (1st week)
2. “Paranormal Activity” – $16.54 million
(6th week of release, was #1 last week, lost 22% of audience from last week)
3. “Law Abiding Citizen” – $7.30 million
(3rd week, was #4 last week, lost 41% from last week)
4. “Couples Retreat” - $6.10 million
(4th week, was #5 last week, lost 43% from last week)
5. “Saw VI” – $5.56 million
(2nd week, was #2 last week, lost 61% from last week)
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TOP MOVIES AT WEEKEND BOX OFFICE (estimated results):