“Max Payne” tops weekend box office… knocking off “Chihuahua”, but overall box office still down again

New movies last Friday: “Max Payne”, “W.”, “The Secret Life of Bees”, “Sex Drive”

The total box office of $84.76 million is down 2% from last weekend… marking two weeks of decline, but it is $6 million more than this time last year ($78.48 million) !!!

TOP 10 WEEKEND BOX OFFICE (actual results):

1. “Max Payne” - $17.64 million (1st week)

2. “Beverly Hills Chihuahua” - $11.42 million
(3rd week, was #1 last week, lost 35% of its audience from last week)

3. “The Secret Life of Bees” - $10.53 million (1st week)

4. “W.” - $10.51 million (1st week) (more…)

“Beverly Hills Chihuahua” number one again at weekend box office

New movies last Friday: “Body of Lies”, “City of Ember”, “Quarantine”, “The Duchess” (wider release)

“Quarantine” was 2nd – more than making up its entire $12 million budget in one weekend… which is good because it was disappointing to a lot of viewers, so its numbers ARE GOING TO DROP NEXT WEEKEND… 
“Body of Lies” (15 to see this Fall/Holiday Season) should have opened stronger given the cast of Crowe and DiCaprio, but the subject matter may have kept some away…
“The Express” was 6th – perhaps because the general public didn’t realize it was about more than just college football… 
“City of Ember” made about what I thought it would when I first saw the trailer, but I thought last week’s success of another family movie (”Chihuahua”) would have helped it to higher than 11th place…. 
“The Duchess” move into wide release moved it up from #20 to #9.

TOP 10 WEEKEND BOX OFFICE (actual results):

1. “Beverly Hills Chihuahua” - $17.50 million
(2nd week, 2nd week at #1, lost 40% of its audience from last week)

2. “Quarantine” - $14.21 million (1st week)

3. “Body of Lies” - $12.88 million (1st week)

4. “Eagle Eye” - $10.91 million
(2nd week, was #2 last week, lost 38% of its audience from last week) (more…)

“Beverly Hills Chihuahua” number one at weekend box office

New movies last Friday: “Beverly Hills Chihuahua”, “Nick and Norah’s Infinite Playlist”, “Appaloosa” (limited), “An American Carol” (limited), ”Flash of Genius” (limited), “Blindness” (limited)

I didn’t make a prediction going into last weekend, but if I did, I can honestly say that I didn’t think “Beverly Hills Chihuahua” would be your number one movie this week… c’mon people… I know its a fun family movie from the folks over at Disney… and the other good looking movies were in limited release…. but it was #1 by more than $11 million dollars… yikes… at least I know it will get bumped by “Body of Lies” or “City of Ember” this coming weekend.

So make that back to back weeks with a surprise, last week’s surprise #4 – the Christian themed “Fireproof” starring Kirk Cameron was #8 this week… I was hoping for better numbers for 2 of my 15 to see this Fall/Holiday Season:“Appaloosa” and “Blindness” BUT THEY are not in wide release *yet*.

TOP 10 WEEKEND BOX OFFICE (actual results):

1. “Beverly Hills Chihuahua” - $29.30 million (1st week)

2. “Eagle Eye” - $29.20 million

(2nd week, was #1 last week, lost 39% of its audience from last week)

3. “Nick and Norah’s Infinite Playlist” - $11.31 million (1st week)

4. “Nights in Rodanthe” - $7.37 million

(2nd week, was #2 last week, lost 45% of its audience from last week)

5. “Appaloosa” - $5.05 million (1st week - wider, but limited release) (more…)